Franziska Schröer
VP CRM Product
Biography.
Franziska, with a diploma in Business Economics, began her career at Bestbytes in Munich before joining Sky Deutschland in 2006. She initially focused on project and process management in customer service, finance, and commercial operations. Since 2016, Franziska has taken on leadership roles, managing international teams and driving innovation in Sky’s IT landscape to enhance customer engagement and support strategic goals.
As of March 2024, she is Vice President of CRM Product at Sky Deutschland, overseeing product management and leading CRM product development and portfolio strategy. Certified in SAFe and LEAN, Franziska is also an active member of Sky’s women@sky network and balances her career with raising three children and advocating for gender equality.
Talk.
Driving Holistic Change: Transforming Sky Germany’s System Migration
Key Achievements:
1. Organizational Agility: We cultivated a culture of continuous improvement and responsiveness, empowering our teams to swiftly react to market demands and internal shifts.
2. Seamless Migration: Through meticulous planning and execution, we transitioned from Siebel to Salesforce with minimal disruption, leveraging agile methodologies to manage complexities and ensure a smooth user experience.
3. Enhanced Collaboration: By fostering cross-functional collaboration, we broke down silos and enabled a more cohesive, efficient workflow, leading to faster decision-making and implementation.
4. Sustained Innovation: Our agile transformation has equipped us with the agility to continuously innovate, ensuring we stay ahead in the competitive landscape and meet our customers’ evolving needs. The Result: A Future-Ready Sky Germany Our transformation journey has positioned Sky Germany not just as a user of cutting-edge CRM technology but as a leader in organizational agility. We are now better prepared to navigate the challenges of tomorrow, with a dynamic system and an agile mindset at our core.