Zur Partnerkonferenz Agile Leadership Day

Jessica Hirvonen

Chief Strategy Officer

From Tamedia to TX: why Tamedia was split up and we became TX Markets

The media industry faced a massive transformation over the last years. Within less than a decade, business models and cultures changed drastically. And so did Tamedia.

Our wide-ranging activities developed dynamically and along the way, our skill sets broadened and cultures diversified. We believe proximity to the markets and agility is central and, in consequence, adopted a forward-looking corporate structure and a new name. As of 2020, a decentralised organisation with four largely independent companies has been established under the umbrella of the TX Group.

A decade ago, the group’s digital business accounted for <10% of revenue and <5% of EBITDA. What started with a few investments into classifieds companies is now one of Switzerland’s largest digital enterprises, accounting for the majority of the group’s profit with a portfolio of leading classifieds and online marketplaces. Curious about how we got there, how our setup looks like and how we manage to attract and connect top talents? Join me for this talk!

More information about TX Markets: tx.markets

Short Bio

Jessica Hirvonen is Chief Strategy Officer at TX Markets (part of TX Group, previously Tamedia AG). She joined the company in 2015 and has been a part of the group’s transformation journey.
Previously, Jessica worked for an international strategy consulting firm and supported other companies in their digital transformation.