Laure Frank
Head Digital Business
Biography.
Since January 2021, Laure Frank has been leading the digital transformation at Raiffeisen Switzerland as the Head of Digital Business. She has successfully integrated advanced omnichannel offerings, enhancing the digital customer journey and expanding mobile banking services. Before Raiffeisen, Laure drove digital operations and omnichannel strategy at Manor, Switzerland’s leading department store chain. With over two decades of senior management experience in digital strategy, agile project management, and marketing, including roles at Bosch, Laure has consistently excelled in fostering innovation and customer-centric solutions. Her leadership has not only positioned Raiffeisen as a digital banking frontrunner but also earned her recognition as one of the Top 100 Digital Shapers in Switzerland.
Talk.
Failing Fast: A Strategic Tool for Building a Resilient Value Chain Organization
In this session, we delve into the concept of ‘failing fast’ as a strategic lever that can greatly amplify the resilience and efficiency of your value chain organization. It’s about harnessing the power of rapid cycles of learning and adaptation to propel your organization forward, enabling you to operate smarter and quicker than ever before.
While failing fast is often mentioned in the context of agile methodologies, it’s rarely implemented actively as a strategic tool. To genuinely integrate ‘failing fast’ within business agility, an organization must foster a culture that prioritizes quick learning and rapid adaptation, essential for driving innovation and responding adeptly to market changes and customer demands.
We will explore the specific tools and strategies that have propelled Raiffaisen , one of Switzerland’s leading banks, to the forefront of digital transformation. By shifting its organizational culture to genuinely embrace the fail-fast approach, Raiffaisen has not just accepted but capitalized on these rapid cycles as opportunities for significant growth of their digital services offering. This practical example will demonstrate how embedding a fail-fast mindset can lead to substantial improvements in agility and efficiency across the value chain.