The role of Finance in Transformation
Like many other functions within the organisation, technology is a game-changer for finance. Whether it’s greater use of cloud, data analytics, robotics process automation or any of the niche applications that are proving invaluable to today’s finance teams, digital tools are improving the efficiency in completing routine finance tasks such as transactional processing, accounting and reporting. But more importantly, technologies enable finance teams to add value by allowing them to provide deeper business insights quickly and support better decision making.
Dr. Annabella Bassler illustrates how the digital transformation of the international publishing house Ringier has influenced the finance department and changed it in the long term. She offers insights into her role as CFO and shares her views on the key characteristics that the employees of the future must have in the finance departments. Annabella Bassler is convinced: People are the key to success!
Dr. Annabella Bassler, CFO Ringier Group since June 2012, began her career at Ringier in 2007, working in a number of financial roles. In addition, she has also been responsible for Ringier’s activities in Romania and is a member of the Board of Directors of Ticketcorner AG and Ringier Digital Ventures AG. In November 2019, Dr. Annabella Bassler launched the Ringier Initiative EqualVoice, which aims to give women and men an equal voice in media.
Dr. Annabella Bassler studied economics at the European Business School in Oestrich-Winkel, Buenos Aires and Los Angeles, subsequently completing a doctorate. After gaining practical experience in consulting, Annabella Bassler worked from 2004 to 2007 in various financial roles for Hamburg Süd, formerly the Oetker Group’s shipping company, in Hamburg.